Large-scale retail 
The BaseB self-service points allow all the customers of the sales outlet to get information about the products and services offered in a simply and quickly, meeting the needs of an increasingly attentive clientele wanting accurate and exhaustive information.
FUNCTIONS
- It can promote and convey messages tailor-made for the sales outlet;
- It can provide detailed information about products;
- It can identify the user through fidelity cards and carry out customised communication on products, services, promotions...;
- It allows huge flexibility in communications that can be changed depending on the target, geographical area, season...;
- It can provide eco-environmental information about products and their origin (product traceability);
- It can collect, fully respecting privacy, the customer’s opinions through survey tools to assess his/her degree of satisfaction;
- It offers the possibility for all customers to access the corresponding web site, services and promotions.
ADVANTAGES
- Direct Marketing activity (also customised through fidelity card);
- highest level of visibility of promotional activities and sponsorships, prize games and initiatives of the sales outlet;
- flexible and effective communication that can be adapted to the target, sales outlet, period and time of day;
- accurate, exhaustive and multilingual information about sales outlets and products;
- customer loyalty scheme through personalised card and use of self-service;
- collection of customers’ preferences and suggestions;
- detailed information about articles and related accessories.